The Cost of Losing a Mother is Far Higher Than You Think
You are losing talented mothers. And it is costing you more than you realise. MAIA changes that, at zero cost to your business.
Apply for a Business Place Limited to 5 businesses only. Applications open now.
You're Losing Talented Mothers. And It's Costing You More Than You Realise.
Many mothers do not leave because they want to. They leave because the workplace has not adapted to their new reality. MAIA changes that.
What Your Organisation Stands to Gain
The Maths Are Simple
If MAIA helps you retain just one employee who would otherwise have left after maternity leave, you have already avoided a cost of between £30,000 and £100,000. The pilot costs your business nothing. Zero cost. Significant return.
Oxford Economics research cites £30,614 average per departure, rising to £40,000 to £100,000 for specialist and senior roles.
The Benefits to Your Organisation
Dramatically Improved Retention
Keep talented mothers who would otherwise leave. Avoid £30,000 to £100,000 replacement costs per person.
Gender Pay Gap Progress
Supporting women through matrescence keeps them progressing. Women who feel supported are significantly more likely to return, stay and advance.
Employer of Choice Status
Build a genuine reputation as a family friendly, forward-thinking employer. Attract and retain the best female talent.
Reduced Absence and Higher Wellbeing
Mothers who feel supported experience better mental health outcomes, which directly reduces absenteeism and presenteeism.
More Women in Leadership
MAIA supports career confidence alongside personal wellbeing. Women who complete the programme are better equipped to continue advancing.
ESG and DEI Evidence
Participation in MAIA gives you tangible data and testimonials to support your ESG reporting and DEI commitments.
14 Weeks of World-Class Support
7 Expert-Led Series
Matrescence, Mental Health, Maternity Leave, Nutrition, Sleep, Mindfulness and Breathwork with live Q&A.
Live Midwife Session
Trusted professional guidance on health, recovery and early parenthood.
Private Community
A safe online hub for peer support and real conversations.
MAIA Foundations Workshop — Included for All Pilot Businesses
Not Just a Programme
We are funding this pilot because we believe the data it generates will help transform how businesses support mothers. In return we ask for your genuine commitment.
- 1Nominate up to 5 eligible employees who are 12 to 16 weeks pregnant and willing to commit to the full programme.
- 2Support their participation by giving them the time and space to engage with MAIA. This is an investment in your people.
- 3Attend the MAIA Foundations Workshop with relevant managers to ensure a joined-up approach.
- 4Complete organisational surveys at key points so we can measure real business impact.
- 5Provide a business testimonial at the end of the pilot with your honest assessment of MAIA's impact.
Everything You Need to Know
| Duration | 14 Weeks |
| Cost to your business | Fully Funded. Free. |
| Places per organisation | Up to 5 employees |
| Total organisations | Up to 5 businesses |
| Eligibility | Employed employees 12 to 16 weeks pregnant |
| Manager workshop | Included: MAIA Foundations |
| What we ask | Commitment, surveys, testimonial |
Lucy Wilson Founder of MAIA
I found the transition to motherhood incredibly challenging, and I knew there was so much more I could have learnt to help myself. I'm a huge believer in the power of matrescence education, and in everything else we can do for ourselves to feel and live better.
I'm passionate about businesses investing in supporting women at one of the most profound times of change in their lives. There is a solid business case for the benefits of doing so, and when it is done well, everyone wins. Women thrive, teams strengthen and organisations grow.
I believe in action and making a difference, which is why I built MAIA. I knew we could make a massive impact on the mental health and wellbeing of new mothers.
I'm incredibly proud of the amazing team of experts who have joined me in this mission. Throughout the programme I'll be your guide every step of the way, hosting live sessions, working alongside the expert team and showing up for you in our community all along the journey.
The Specialists Behind MAIA
Every expert in the MAIA team is passionate about supporting new mothers and sharing their knowledge and experience. Together we have built something truly special.
The MAIA Foundations Workshop for Managers
Supporting a pregnant employee well is not just about goodwill. It is about having the knowledge and confidence to do it properly. The MAIA Foundations Workshop gives your managers and leaders exactly that. A practical, eye-opening session that will change how your organisation supports mothers, permanently.
Apply Now Before the Spaces Are Gone
This is a rare opportunity to give your pregnant employees world-class support at zero cost to your business, while generating meaningful data on retention, wellbeing and the gender pay gap. Only 5 organisations will be accepted onto the pilot.
Apply for a Business Place Only 5 business places available. Applications assessed on a rolling basis.Would Love to Hear From You
Want to understand more about the pilot, the commitment involved, or whether MAIA is right for your organisation? We are happy to talk it through.
Get in Touch