MAIA Pilot 2026 | For Businesses

Fully Funded Pilot Programme 2026

The Cost of Losing a Mother is Far Higher Than You Think

You are losing talented mothers. And it is costing you more than you realise. MAIA changes that, at zero cost to your business.

Apply for a Business Place Limited to 5 businesses only. Applications open now.

The Business Case

You're Losing Talented Mothers. And It's Costing You More Than You Realise.

£30k

Average cost of replacing a single experienced employee (Oxford Economics)

1 in 4

Mothers consider leaving employment during pregnancy or after maternity leave

Weeks to full productivity for a replacement hire, on top of recruitment costs

Many mothers do not leave because they want to. They leave because the workplace has not adapted to their new reality. MAIA changes that.

Oxford Economics research cites £30,614 average per departure, rising to £40,000 to £100,000 for specialist and senior roles.

The Benefits to Your Organisation

Dramatically Improved Retention

Keep talented mothers who would otherwise leave. Avoid £30,000 to £100,000 replacement costs per person.

Gender Pay Gap Progress

Supporting women through matrescence keeps them progressing. Women who feel supported are significantly more likely to return, stay and advance.

Employer of Choice Status

Build a genuine reputation as a family friendly, forward-thinking employer. Attract and retain the best female talent.

Reduced Absence and Higher Wellbeing

Mothers who feel supported experience better mental health outcomes, which directly reduces absenteeism and presenteeism.

More Women in Leadership

MAIA supports career confidence alongside personal wellbeing. Women who complete the programme are better equipped to continue advancing.

ESG and DEI Evidence

Participation in MAIA gives you tangible data and testimonials to support your ESG reporting and DEI commitments.

The Maths Are Simple

If MAIA helps you retain just one employee who would otherwise have left after maternity leave, you have already avoided a cost of between £30,000 and £100,000. The pilot costs your business nothing. We are funding it. Zero cost. Significant return.

What's Included in the 14-Week Pilot

Each participant receives full access to the MAIA education series, live sessions, midwife access and community throughout the 14-week pilot.

7 Expert-Led Education Series

Covering Matrescence, Mental Health, Maternity Leave, Nutrition, Sleep, Mindfulness and Breathwork, each with live Q&A sessions.

Live Midwife Session

A dedicated live session with our in-house midwife for trusted, professional guidance on health, recovery and early parenthood.

Private Community Hub

A private online community for peer support, connection and real conversations with other women on the same journey.

MAIA Foundations Workshop — Included for All Pilot Businesses

A dedicated workshop for your managers and leaders, giving your organisation the knowledge and tools to genuinely support pregnant employees and new mothers at work.

✓ Introduction to Matrescence and its impact on employees and teams

✓ How to support pregnant employees and new mothers at work

✓ Mental health awareness and signposting

✓ Strategies for maternity leave and confident return to work

✓ Practical tools to build a genuinely supportive workplace culture

A Genuine Partnership, Not Just a Programme

We are funding this pilot because we believe the data it generates will help transform how businesses support mothers. In return, we ask for your organisation's genuine commitment.

1

Nominate up to 5 eligible employees. Identify employed employees who are 12 to 16 weeks into their pregnancy and willing to commit to the full 14-week programme.
2

Support their participation. Give your employees the time and space to engage with MAIA during the pilot. This is an investment in your people.
3

Participate in the MAIA Foundations Workshop. We ask that relevant managers attend the included workshop to ensure a joined-up approach to supporting your employees.
4

Complete organisational surveys. We will ask your HR or People team for feedback at key points. This data helps us measure real business impact.
5

Provide a business testimonial. At the end of the pilot, we ask for your honest assessment of MAIA's impact on your organisation and your people.

Pilot at a Glance

Everything You Need to Know

Duration	14 Weeks
Cost to your business	Fully Funded. Free.
Places per organisation	Up to 5 employees
Total organisations	Up to 5 businesses
Eligibility	Employed employees 12 to 16 weeks pregnant
Manager workshop	Included: MAIA Foundations
What we ask	Commitment, surveys, testimonial

Apply Now Before the Spaces Are Gone

This is a rare opportunity to give your pregnant employees world-class support at zero cost to your business, while generating meaningful data on retention, wellbeing and the gender pay gap. Only 5 organisations will be accepted onto the pilot.

Apply for a Business Place Only 5 business places available. Applications assessed on a rolling basis.

Got Questions?

We'd Love to Hear From You

Want to understand more about the pilot, the commitment involved, or whether MAIA is right for your organisation? We are happy to talk it through.

Get in Touch